What We Do

We are here to help you understand how the media work and and their role in our everyday life.

  • We provide educational resources to support media education in schools and other non-formal learning contexts.
  • We design and organize media literacy workshops for children and adults.
  • Training courses for teachers, trainers and librarians interested to grow the media literacy they need in their work.
  • We build the Mediawise community of practicians and make media literacy education popular. Our aim is to involve parents, teachers and librarians, children and youth to contribute to media literacy education in any learning environment.
  • Research in media, communication and education.
  • We advocate for the introduction of media education in schools.
  • We offer advice and assistance on issues and policies related to education, media and communication. Write to us at office@mediawise.ro.

Our learning strategy. While we learn to use media, analyze, evaluate and create media contents, we develop life skills. We learn how to collaborate, to have dialogue, to express freely our opinion and ideas, to debate without offending others, with respect for diversity. At the same time, we change the learning mindset and we use media tools and contents, which are or should become familiar to children and youth.

By media literacy we understand critical attitude towards media messages, responsible use of digital media and the understanding of the media culture in which we live in and how it influences our media consumption and use.

We work with people in education, training and information fields – teachers, trainers and librarians, NGO workers, parents, but the ultimate target of our media literacy programs are the children and youth.

“Media literacy should not be seen as a purely cognitive, rational affair: it also involves emotional response, enjoyment and cultural appreciation” (prof. David Buckingham, Honorary Member at Mediawise Society).

We know that

mediawise-valuesMany of us have less or no access to various media (in 2013, 42% of the Romanians had never used
the Internet. Source: Eurostat).

Children start using the Internet at younger ages. In Romania, six out of ten children (9 to 16 years old) use Internet daily at home (NetchildrenGoMobile, 2014).

For various reasons like – lack of education, limited financial support, equality, discrimination and social exclusion – some of us cannot benefit from the tools and the media content that could help raise  opportunities at school, work and in other socio-cultural contexts.

We also believe that

  • Children and young people should be able to learn about their relationship and experiences with media and the media culture they live in.
  • Teachers need initial and in-service training for media and information literacy to be able to adapt the school curriculum to their pupils’ media realities.
  • Libraries and librarians can facilitate an environment prone to media literacy education.
  • Parents should be able to talk to their children about their online experiences that are now part of the their upbringing and daily culture.
  • We need to keep improving our media literacy on a lifelong learning basis.