Our Beliefs

We believe that

With media and through media we get the information, have fun, socialise, form our opinions and grow life skills. Media in all their forms begin to be increasingly available for our personal use. We are free to create messages and make them easily public provided we have the access and the skills. Similarly we can express our political opinions and use social media to associate when our civil rights are infringed.

At the same time, media users should know that some media messages could be transmitted for propaganda reasons or to manipulate opinions and attitudes. Our duty is to respect the socio-cultural diversity when using and producing media messages.

Good or bad media are increasingly part of our everyday lives and media literacy is the answer for a responsible, enjoyable and critical use of media tools and content.

We believe that media influence may take different forms that depend upon the media users’ education, personality, preferences, motivation and the socio-cultural context in which they live in.

Media literacy (is) an important valuable asset and a prerequisite for critical media consumption and responsible media production (I.Literat, 2014).

We know that

  • mediawise-valuesMany of us have less or no access to various media (in 2013, 42% of the Romanians had never used
    the Internet. Source: Eurostat).
  • Children start using the Internet at younger ages. In Romania, six out of ten children (9 to 16 years old) use Internet daily at home (NetchildrenGoMobile, 2014).
  • For various reasons like – lack of education, limited financial support, equality, discrimination and social exclusion – some of us cannot benefit from the tools and the media content that could help raise  opportunities at school, work and in other socio-cultural contexts.

We also believe that

  • Children and young people should be able to learn about their relationship and experiences with media and the media culture they live in.
  • Teachers need initial and in-service training for media and information literacy to be able to adapt the school curriculum to their pupils’ media realities.
  • Libraries and librarians can facilitate an environment prone to media literacy education.
  • Parents should be able to talk to their children about their online experiences that are now part of the their upbringing and daily culture.
  • We need to keep improving our media literacy on a lifelong learning basis.